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Brag! The Art of Tooting Your Own Horn Without Blowing It, by Peggy Klaus
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A renowned communication expert introduces a subtle and efffective way of selling your best asset--yourself--without turning off those you're trying to impress. It is well-documented that working hard isn't enough to keep your professional star rising: Self-promotion is recognized as one of the most important attributes for getting ahead. But learning to share your talents and successes without coming across as smug or rehearsed is a tricky skill. Now, Peggy Klaus, top communication and leadership coach, has developed a program that will teach anyone to brag--and get away with it. Filled with practical examples of ways in which people in various work-life stages can promote themselves, Klaus teaches readers to communicate strengths and accomplishments without appearing too opportunistic, eager, egotistical, or self-aggrandizing. Now anyone can communicate with style and substance--in any situation--and walk away shining like the star they are!
- Sales Rank: #2352056 in Books
- Brand: Brand: Hachette Audio
- Published on: 2003-05-01
- Ingredients: Example Ingredients
- Formats: Abridged, Audiobook
- Original language: English
- Number of items: 3
- Dimensions: 5.75" h x .75" w x 5.25" l,
- Running time: 180 minutes
- Binding: Audio CD
- Used Book in Good Condition
Amazon.com Review
Brag! is a whip smart tool kit--one that tampers with our beliefs about humility by defining bragging as an act of authenticity. Peggy Klaus, a Fortune 500 communication coach, sharpened her strategies in Hollywood, "the bragging capitol of the world," where she learned the art of tooting your horn, without blowing it. "To brag is to talk about your best self with pride and passion in a conversational manner." explains Klaus. She includes a snappy "Bragging Dictionary" with highly practical techniques including instructions for the "Bragalogue," a brief memorable elevator pitch and a "Brag bag," the collection of your greatest hits with colorful details that can be easily accessed.
Bragging rights and responsibilities are surveyed in a variety of situations: the co-worker who takes credit, techno-bragging online, performance reviews, job interviews and working a room. Klaus peppers her points with examples from her coaching sessions and seminars, sample dialogues and self-assessments. Although several examples may seem too studied, Klaus has much to brag about. This is a book that will change the way you think about the slippery skill of selling yourself. --Barbara Mackoff
From Publishers Weekly
"Using the same techniques that have turned thousands of professionals and executives into skillful self-promoters," Klaus, a Fortune 500 communication consultant, teaches how to make an impact in today's unstable business market by becoming "a master of artful bragging." Klaus's persuasive writing style and authentic tone combined with real-life anecdotes culled from her 10 years conducting training seminars show off the transformative effect successful bragging can have on a career (including the author's own), while deflating any fears readers may have of coming off as phony, arrogant or obnoxious. Creating a "bragalogue"(or short, enthusiastic, continually updated story showcasing strengths and accomplishments) that you can deliver comfortably and sincerely is key to "planting seeds for the future" or standing out in interviews, performance reviews or networking situations. Sample conversations, self-evaluation surveys, advice on avoiding common bragging pitfalls, hints on body language and concrete tips for stay-at-home moms, freelancers, retirees and recent college grads lend a hands-on feel to this valuable business primer.
Copyright 2003 Reed Business Information, Inc.
Review
"Klaus's persuasive writing style and authentic tone...show off the transformative effect bragging can have on your career....A valuable business primer."
Most helpful customer reviews
29 of 30 people found the following review helpful.
Can't understand the 5-star reviews here, this was a huge disappointment
By Schach the Monkey
The 5-star reviews here mystify me. I found Peggy Klaus's book "Brag!" to be borderline unreadable and completely unhelpful.
It had a great title/subtitle and stellar Amazon reviews, so I figured this would be the book to help overcome my natural reluctance to tout my own achievements. Instead we have a supposed "communications expert" -- who readily admits that she feels like a fraud because she's not really a communications expert -- giving us commonsense advice that can be distilled into about five sentences. For example, the "12 Tooting Tips for Bragging" she ends the book with look like something anyone would come up with in 10 minutes when tasked with creating such a list: "Have a sense of humor" and "Use it all: your eyes, ears, head and heart" and "Know when to toot" and "Think about to whom you are tooting." OK...
The rest of the book is similar: full of trite observations and sweeping generalizations that sound like they were written by someone with not much corporate experience. Like "People on all rungs of the corporate ladder -- from entry level to middle manager, from heads of divisions to heads of companies, from Silicon Valley to Wall Street -- had a hard time talking about themselves." Heads of Silicon Valley and Wall Street companies have a hard time talking about themselves? If you find that sentence credible, then buy this book, because there are lots of others like it in here.
Don't brag too much, but let people know your accomplishments when it matters, and tell it in a quick story they'll remember. That's what this book takes 200 pages to say. I've never seen such an obviously bad book get such high ratings on Amazon.
1 of 1 people found the following review helpful.
Excellent Read - Good Tips to Keep Your Accomplishments in Front of People
By Amazon Customer
While Peggy wrote this book primarily for women, as a man I got some valuable tips on how to promote myself. She encourages all of us to have a "brag bag" of sound bites available whenever anyone asks - "So what have you been up to lately". It truly is not bragging to simply tell people what you have done. One point that hit home was the concept of "credit theft" in organizations. If you aren't telling lots of people what you have accomplished, then there is a high probability that someone else will take credit for it.
It is hard to keep perspective on what you have done. You may think that you are just doing your job. Peggy gives a way to keep a log of what you have done so you can tap into the brag bag when you need it. If you just take a look once a week or once a month, you would be surprised at how much you did.
At first her terms "brag bag", "brag bites", "bragologue" and "brag nags" seem contrived and self serving so she could make her point. However, after the first several chapters, these terms really come to life and help you focus on getting your message across to everyone you meet.
This book is an easy read. I found myself going quickly through her material and picking it up again a few months later when I needed a refresher. I'm using it now to help me with my performance review.
0 of 0 people found the following review helpful.
A four letter word we must all be prepared to practice and use....
By Front porch observer
The art of Brag is an essential tool. It needs to be taught early as a foundational skill in schools to build and reinforce confidence and self-esteem. As the parent of a teenager looking for her first job it is difficult to convince my daughter that her life experiences as a babysitter, summer camp counselor in training and mentor to a struggling student in an ESL program, makes her a valuable employment candidate for a 'real' job. I hope that by re-framing her volunteer positions into brag bites and bragologues she can appreciate her worthy-ness and develop a skill that will serve her well over a lifetime!
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